Brand Identity, Copy Writing, Art Direction, Wayfinding
ROW DTLA was looking for a brand refresh. They wanted to simplify their logo and create a dynamic brand to support it for years to come. With 35+ retailers, restaurants, wellness concepts, creative pop-ups and more we set out to bring the trendy hotspot to new life.
We started off by putting photography front and center. What better way to bring life to a brand than by showcasing the ROW’s clientele of beautiful people and the things they love! Next we developed a simple evergreen palette that consists of neutrals, agave green for pop, and various seasonal colors that will transition with new trends. Finally, we created a dynamic type system that is bold, modern, and just the right amount of trendy.