Project details

  • Art Direction
  • Brand Identity
  • Copy Writing
  • Wayfinding


ROW DTLA was looking for a brand refresh. They wanted to simplify their logo and create a dynamic brand to support it for years to come. We set out to bring the trendy hotspot to new life by showcasing the 35+ retailers, restaurants, wellness concepts, and creative pop-ups.



What better way to bring life to a brand than by showcasing  ROW DTLA’s clientele of beautiful people and the things they love! We started off by putting photography front and center. Next we developed a simple evergreen palette that consists of neutrals, agave green for pop, and various seasonal colors that will transition with new trends. Finally, we created a dynamic type system that is bold, modern, and just the right amount of trendy.