Nike s23

Project details

  • Art Direction
  • Brand Identity
  • Branded Environment
  • Custom Fabrication
  • Interior

Challenge

Branding the Nike s23 team’s sprawling 10k square foot space in New York City. We were challenged to explore every potential area for branding and storytelling. From floor to ceiling, what would deliver a space that serves the s23 team’s vision and growth while staying true to the ethos of Nike? They wanted this space to simultaneously reflect s23’s gritty start-up personality, pay homage to NYC and their sneaker roots, and serve as an inspirational headquarters to serve sneakerheads worldwide.

Solution

We jumped into the history of sneaker culture, pulled stories from legendary characters formed on iconic NYC streetball courts like Rucker Park, and explored deep into Nike’s long history for inspiration. The result was a series of custom prints, wallpapers, cnced concrete, art gallery, neon lighting, floor paintings that tell the rich history of Nike, New York, and sneaker culture.