Metro
Project details
- Campaign
- Marketing Collateral
Challenge
We were asked by the Metro Design Team to come up with a fresh campaign to raise awareness about train safety. They needed a design that would be so effective that it would literally cause pedestrians to look up.
Solution
We were asked by the Metro Design Team to come up with a fresh campaign to raise awareness about train safety. They needed a design that would be so effective that it would literally cause pedestrians to look up, as civilian deaths were on the rise due to people staring down at their phones.
