Metro
Project details
- Campaign
- Marketing Collateral
Challenge
We were asked by the Metro Design Team to come up with a fresh campaign to raise awareness about train safety. They needed a design that would be so effective that it would literally cause pedestrians to look up.
Solution
The ads were designed to resemble the popular split fountain rock-and-roll posters of the 60’s and 70’s as they are filled with bright colors and an iconic design that’s almost instantly recognizable. The campaign was in both English and Spanish and displayed on hundreds of billboards, bus benches, trains, and magazines across Los Angeles.
Execution:
