Piper S/S ’16
Brand Identity, Campaign, Trim, Marketing Collateral
Piper is a women’s fashion line exploring a fusion of both urban and bohemian themes, otherwise known as URBO. For their debut collection S/S ‘17, we developed a brand identity and pulled from the clothing’s hand embroidered details by creating embroidered paper hang tags and labels. We also embroidered custom color-way details and matching friendship bracelet attachments for each piece of the collection. We worked with Tiger Tiger Studio in carrying the embroidery theme throughout their campaign photography, website, and look book.