Los Angeles Whisky Club
Brand Identity, Campaign, Marketing Collateral
Challenge:
To create an identity for a new club of young whiskey enthusiasts. The Los Angeles Whisky Club is a group of young, professional, millennials of varying whiskey expertise. They love whisky, but aren’t snobs or know-it-alls about it. They primarily just love to drink whisky and are excited to learn everything about it. They wanted a brand identity that reflected them- modern and refined, yet welcoming and inclusive.
Solution:
Whiskey has been produced for thousands of years and we didn’t want to depart from all of the heritage that it brings. We chose a traditional art direction, leaning the visuals toward a more heritage and even nostalgic backdrop while keeping the whisky center stage. The typeface is what we chose to bring the modern quality to the brand that gives the identity a perfect old-and-new aesthetic. To keep the brand down-to-earth and accessible we designed lick-on tattoos, bold graphics and plenty of exclamation points (!) to re enforce that while not everyone loves whisky, everyone who does is welcome to join the club.
Photography by Laurel Dailey.
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