Color Camp Brand Identity

Brand Identity, Campaign, Packaging, Art Direction, Marketing Collateral


Design a brand identity that would excite and attract the quintessential LA cool girl, but be flexible enough to expand the brand into other markets as they continue to grow and open new locations. And into the eventual reality of the 2020 pivot, creating custom super gel press ons.



Our approach was simple: in order to get millennials like ourselves to make Color Camp their go-to manicure bar, we needed to focus on user experience and visual appeal. A bespoke wordmark and icon based off circle and squares, inspired by the geometric nail art that Color Camp would specialize in. We designed a website that not only educated the customer on the offerings, had a seamless booking process, but also further expressed the brand’s bright and fun energy. For the launch campaign, we provided art direction, casting,  and styling. We then applied our created visual identity across all touch points, from gift cards to ad campaigns, door handles to neon signs. Cohesion is Queen.

“Weekday Studio has been a dream to work with. They’re highly professional and great communicators, providing us with quality work and a unique perspective on how our brand can communicate with the world in a beautiful way. I hope to be working with them for many years to come.”

—Lauren Caruso / Color Camp Founder

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