Battle of the Sexes

We created an alternative poster series for Fox Searchlight film Battle of the Sexes, poster series with a mix of retro and modern style branding.

Both Emma Stone and Steve Carell were hand-drawn in large scale with traditional pen and ink. The overall look and feel of the poster used abstract graphic elements (deconstructed from tennis balls, tennis strings, and a tennis court), which were then merged with bold colors and textures to resemble 70’s film art. And the logo was inspired by old school fight posters to capture the “battle” and spectacle feel of the historical event.

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