- Brand Identity
- Ecommerce Design
Inspired by KNOWN SUPPLY’s mantra of “who makes it matters” we set out to create an identity that drew attention to the people behind each product. Our goal in this was to cultivate a unique relationship between the consumer and creator.
The topic of ethical clothing carries an inherent weightiness to its narrative. With KNOWN SUPPLY, however, we chose to focus on the brand as a solution, rather than simply restating the problem itself. As a result, KNOWN SUPPLY’s imagery conveys a story that is personal, transparent, and life-affirming — reminding people that they aren’t just customers, but heroes in this story. Their customer is predominantly female (80%), college-educated, value-driven, and charitable. In order to appeal to this demographic, we chose an aesthetic that was stylistically neutral, yet never dull. Following this minimal approach, we were able to create a complementary dynamic that accentuated the wonderful faces behind each product.