It’s a Sunbow (our mascot) half sun (California) half rainbow (Hawai`i)
We design brands that build engaging relationships between businesses and their customers.
Who
We Are
We are a women owned team of creative directors, managers, brand builders, producers, designers, copy writers, illustrators, photographers, videographers, animators, and makers.
While we’re based in Los Angeles and Maui, our diverse team of global thinkers all unite around one goal: to design the best brands in the world. We do good work for great clients with a smile on our face because we love what we do.
How We Work
Ugly doesn’t sell.
But neither does pretty for pretty’s sake.
The challenge of solving problems with design, thinking strategically, and finding a fresh approach is what gets us up in the morning — and that goes for everyone we work with, from start-ups to global brands.
Weekday Studio creates beautiful brands designed with your audience and business goals in mind.
We work with you through our three step process
01. Brand Strategy
All of our design comes from a solid understanding of who you are and where you want to go.
We do this through listening to you and your customers, studying your competition, and by playing the role of user, consultant, and sometimes therapist to create definition and clarity for your brand moving forward.
- Purpose, Mission, Vision, Values
- Manifestos
- Brand Story
- Customer Personas
- Competitor Audit
- Brand Positioning
02. Brand Identity
For new brands, we create a unique visual language that expresses who you are and what you stand for.
For established brands, we use brand guidelines as a jumping off point to reach for something unique and distinct.
- Naming
- Visual Identity (logos, fonts, colors)
- Fun Stuff (illustrations, icons, animations)
- Photography & Video
- Personality & Voice
- Messaging & Copywriting
- Band Guidelines
03. Brand Activation
Now that we’ve developed and finalized your new identity, Brand Activation is where we bring your brand to life in print, digital and branded environments.
With literally endless possibilities and applications are team works with you prioritizing your business objectives while setting you up for success towards your longterm goals.
- Art Direction
- Campaigns
- Website Design & Development
- Packaging
- Print Collateral (look books, brochures)
- Branded Environments (interiors, way finding, signage, pop up events)
What
Guides Us
Our Values
How we work in partnership with you to build your beautiful, purposeful brand.
Design that puts people first
We never design for design’s sake. We believe in design that grows your business- and helps you connect with your customers.
Our yah is our yah and our nah is nah
Our word is important to us. We are here for you every step of the way and won’t commit to things we can’t pull off well.
Keep listening and learning
The world is constantly changing and we are growing with it. We keep learning so we can serve you better.
Have Fun
We think design is awesome — and promise you will too.
From the islands to the city, we work with brands who are passionate about their business and love their customers.
Some of our clients we’ve had the privilege to work with:
