Color Camp Interior

Color Camp was the dream project in more ways than one. Not only did we have a blast designing their complete brand identity from the ground up, but we were also given the opportunity to direct the design of the physical space as well. While we love forming brand’s visual identities, we’ve longed dreamed about bringing some of those skills and ideas to a customer’s tangible experience of a project.

The Space

A bright white space is enlivened with bold shapes – circles, semi-circles, concave and convex shapes play across bolsters, tables, shelving, doorways and branding. A gradient mural wall and custom bright blue furnishings bring pop accents of color and provide a backdrop of varying shades for you instagram manicure moment.

We got to work with the extremely talented architect J. Byron-H to create the interior design concept and make sure all our beautiful ideas would actually work in the 675 square-foot space in the Fairfax District of Los Angeles.

Together we decided we really wanted to focus on creating a sense of playful discovery and avoid the predictable, cluttered environment often associated with contemporary nail salons. Taking our cues from the already established brand identity, we had nearly every single thing in the space custom-made to our exact specifications. This allowed for us the space to be truly unique and express a sense of visual cohesiveness not possible when buying off the shelf.

 

The Menu

One we way in which we wanted the Color Camp customer experience to be unique was the way in which they choose their color and design. Instead of the typical ring of plastic wands with paint on the tips, we developed a completely modular menu system that was easy to understand and aesthetically pleasing. Unlike a typical nail salon that has pricing on the wall, color on the rings of plastic wands, and nail art options on a sheet in a drawer, this custom menu showcases the different lacquers, color choices, and nail art options all in one place. The custom designed ordering form that each client fills out works seamlessly with the menu board. The menu board consists of 3D printed magnetic molds that are interchangeable and can transition with the seasons alternating nail design and color trends.

Custom Made

To bring the brand identity into to the details of the space, we started by creating custom mirrors and shelves, and moved to designing custom tables and seating that continued the sharp-and-soft juxtaposition established in the brand identity. It’s all in the details, right?

Materials & Color

Industrial materials like concrete and steel are cushioned by a vibrant gradient of pinks, oranges and blues, a contrast found throughout LA whenever the roughness of the city’s structures finds relief against its brilliant skies.

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